Sunday 14 July 2013

Developing a Wireless Net to Improve Customer Service



As a result of the deregulation of the electric power business in many states, power companies are striving to find ways to improve their business and customer service. Failure to take these actions could result in a substantial loss of business. In 1999, commercial electric customers in Illinois were free to choose their power company. In 2000, home users were free to choose their power company. According to Roger Koester, supervisor of energy delivery technology for Illinois Power Company, “A few years ago, there weren’t that many competitors. But since then, the competition has just exploded.” Illinois Power, realizing the potential impact of increased competition from deregulation, decided to embark on a systems development project to build a wireless communications system to improve customer service.

            Illinois Power is a subsidiary of Illinova Corporation, a $2.4 billion company. Illinois Power provides both gas and electric service to almost 1 million customers, primarily in central Illinois. Traditionally, Illinois Power received calls from customers requesting repairs or service over the phone at 26 field offices. This information was then placed on service and repair orders and given to dispatchers, who coordinated the work field crews. Although the system worked, it was slow and inefficient. After years of planning and millions of dollars invested in the systems development effort, Illinois Power was ready to rollout its new wireless system.

            With the new wireless system, service and repair orders are captured at a centralized computer system. The work orders are then sent via wireless transmission directly to laptop computers of repair and service crews in the field. “The driver gets in his truck and instead of searching through paper, his day’s work is loaded on the laptop,” said Koester. In addition, drivers do not need to travel to a central office to get their work. They can wake up in the morning, get into their trucks, and download the day’s service and repair work. Eliminating trips to a central office has saved the company thousands of dollars in gas, while making the crews more efficient. Each truck is also equipped with a global positioning system (GPS) to allow a central dispatcher to locate the truck closest to an emergency repair. With the implementation of the new system, Illinois Power hopes to increase profits and market share.


Discussion Questions:
1.      Why did Illinois Power decide to invest in a new wireless system?
2.      What are the benefits of the new system?

Critical Thinking Questions:
3.      From a customer’s perspective, what could Illinois Power do to further increase customer service and satisfaction for home users?
Can you think about the benefits to the Retail Industry? Viz, RFID

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